Leeds Dental Hospital

Introduction

The agency will be discussed is the National Health Service (NHS). Adrian (2002) explains that this is a public agency that provides services in Wales, Ireland, Great Britain and Scotland. NHS was created with the main objective to provide health care services closer to people. Prior to his training, health care services were very disorganized. Most people have had to pay for services when they received treatment. This problem has been resolved that patients can have access to health care before they become ill. The organization is funded by trusts that providers of health care financing which are then able to purchase health services from providers such as ambulance services, testing facilities and care for people elderly. The NHS is driven by three main objectives are to focus on improving the treatment, prevention and diagnosis of health services.

Commercial and social marketing are the two issues that have received much attention from the organization. Although the NHS is a public body, it should still be able to perform its services efficiently. This requires the necessity to apply the concepts of commercial marketing in its operations. Social marketing will come because the Organization deals with the public and concerned about his welfare. The definitions, applications and evaluations of marketing concepts will be discussed in detail below;

Definitions of commercial marketing and social

McGahan (2004) defines marketing business that identification of customer needs and the provision of these needs as they can achieve their own goals. Most often, these goals are linked to financial gains. Any business can be divided into two aspects. The first is the creation of new and better ways to deliver and produce goods and services; what experts call innovation. The second is the sale of goods and services produced, the so-called commercial marketing. The moment a company caters adequately to these two aspects, then they are on track to succeed. marketing is applied in any organization that was formed for the specific purpose of making profit.

Kotler et al (2002) defines social marketing to the application of commercial marketing concepts to achieve a social or behavioral change. They claim that we can interpret social marketing as a way organizations and businesses are able to achieve business goals rather than by the use of business methods. However, they hasten to add that this is one aspect. Social marketing has two components, namely the social sciences and marketing. In light of these definitions, we must be quick to recognize the fact that marketing is focused on marketing approaches while social marketing focuses on social policy. The phenomenon of social marketing has been applied in the past. For example, in the year 1980, there was an anti-tobacco campaign conducted in Australia by a board called the Victoria Cancer. Eight years later, there was another campaign called "Sun Smart" which is basically the campaign against skin cancer. Many countries have accepted in the social marketing framework useful to their daily functioning and thus have merged the theory and practice. The United States, Canada, United Kingdom, New Zealand and Australia are some of the many countries using this concept in their daily management.

The UK Department of Health (2004) argues that they were the pioneers in the application of social marketing. An example occurred in the year 2004 when there was a government white paper called Choosing Health initiatives other government in the region are "Health Challenge England" and "That's our health '

Kotler (1971) is quick to remind us that we must not con.