It's okay to say NO to some new orthodontic Internet Marketing Tactics I know that this subject is scary and most of you do not even want to think about producing videos as part of your Internet marketing program. It's too expensive ... It takes too long ... I do not know where to start! If you do not, you are missing out on a large window of opportunity that will impact the bottom line of your practice today and his future in the years to come.
Online video viewing to a new record in December 2008 with an increase of 13 percent over the previous month, according to a report published by the Public comScore.com Video Metrix. For the first time, more than 14.3 billion videos were watched in December by U.S. Internet users. As expected, Google sites (including YouTube) led the charge for growth, representing 49 percent of the additional gain in the videos seen in the previous month. In December, nearly 100 million viewers watched nearly 6 billion videos on YouTube alone.
Having your video on a page ranking of Google is Dental Website Marketing . Mecca. The viewers can not resist clicking on a video when searching for products or services online. Once your video link reaches the first page ... you are golden. click viewers and continues to play and play, as the Energizer Bunny, 24 / 7, if you work, sleep, eat, play golf or enjoy your family. There is no better return on investment now that the marketing video.
Why is video so powerful? 1. The video is # 1 marketing tool available to deliver your personalized marketing message, exactly as you want, exactly when a patient is seeking new potential for your services on the Internet.
2. It engages the senses and creates emotion. Viewers can see and hear who you are and what you are. It is difficult to achieve with the written word on a website.
3. Statistics show that marketing video on a website increases the interest of consumers in more than 100%, resulting in a call to action for goods or services. (Contact your office for a review)
4. It is cheaper to produce video from TV and radio spots. In addition, once your video is created and uploaded to the Internet, it is "Evergreen", visible to everyone until you take down ... or not.
5. The video is the # 1 preferred form of communication in today's technological society warned. What would you do ... watch a video on a topic of interest or read copy website? There is no contest.
The speed to market wins the race ... The window of opportunity to be first in your area to add a video to your website is short. Do not be a "me too" practice. Charting a course towards a shouting something different to stand out in the crowd. If your marketing budget does not allow custom video today, a powerful but inexpensive alternative is http://www.marketingwithlivevideo.com. Hire an actor of the Internet to deliver your marketing message for you.
One way or another, the video is the key to success in orthodontics Internet marketing tactics. . Venturing outside your comfort zone and deliver your message to the consumer PR in your demographic. Do it today to improve the health of your practice or die.
Posted on February 5, 2010.